On May 11, 2017, China Southern Airlines signed a cooperation agreement with the 2017 Fortune Global Forum, becoming the forum's cooperative partner and official airline sponsor.
According to the agreement, the two sides will make full use of their respective advantages to seek deep cooperation in expanding their international presence. China Southern, as the forum's sole official airline sponsor which boasts a global route network and quality service, will provide forum guests with an incomparable flying experience.
Luo Laijun, China Southern's executive deputy director of marketing, and Time Inc. Asia vice president Hong Qunfang signed the agreement on behalf of the two sides. China Southern's chief accountant Xiao Lixin and Fortune Global Forum managing director John Needham attended the agreement signing ceremony.