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The Qixi Festival, also known as Chinese Valentine's Day, falls on the seventh day of the seventh month of the lunar calendar. The date comes from a Chinese legend in which the Weaver Girl Zhinyu and the Cowherd Niulang, separated by the Milky Way, are allowed to reunite only one night a year, when magpies form a bridge across the Milky Way.

This year, Qixi falls on August 19, and cities across Guangdong are marking the festival with traditional customs, night markets, cultural performances and romantic experiences.