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Fashion forward: a French entrepreneur's experience of China's transformation

BY :CGTN

UPDATED :2024-08-12

Fashion weaves a vibrant thread in China-France cultural exchange as the two nations celebrate 60 years of diplomatic ties. In 2007, French entrepreneur Benoit Auger moved to the southern city of Guangzhou, Guangdong province, and was captivated by the potential of this bustling trade hub. From managing 15 boutiques to focusing on livestreaming e-commerce, he's witnessed China's transformation first-hand. Despite global consumption slowdowns, the Greater Bay Area remains an attractive destination for foreign investment. What does China's renewed commitment to "high-standard opening up" mean for international entrepreneurs? 

Editor: Pauline