Three famous names in Guangzhou made the list of time-honored brands of China
BY :Liu Liu, Annie
UPDATED :2024-02-07
Recently, the Ministry of Commerce of China publicized the third batch of time-honored brands of the country. Three Guangzhou-based brands have been added to the list, increasing the number of the awarded brands in the city to 36.
The three brands are Likoufu, Pearl River Piano and Double Fish.
1. Likoufu
Established in 1938, Likoufu started its business as a seafood restaurant at the Thirteen Hongs Lu, one of the commercial hubs in Guangzhou at that time. Now it is a big modernized company of food production owned by Guangzhou Restaurant.
The average revenue of Likoufu surpasses 2 billion yuan annually. It produces an abundance of products, including mooncakes, quick-frozen snacks, Cantonese-style cured meat, pre-made dishes, lotus seed paste, zongzi (sticky rice dumplings), bread and leisure food. It has over 200 chained stores.
2. Pearl River Piano
Pearl River Piano was set up in 1956. As China's first listed company specialized in instrumental culture on the A-share market, it has developed world-leading capabilities for product creativity, global-oriented productivity as well as product sales. It has become a comprehensive enterprise with businesses in pianos, digital instruments, music education and cultural media.
The company's annual sales volume of piano is over 160,000, as it expands a network composed of marketing and service to 112 countries and regions all around the world. And it has sold over 2.8 million pianos since its inception. To diversify products, it has produced various types of guitars, such as classical guitars, acoustic guitars, electric guitars and ukuleles.
3. Double Fish
Established in 1954, Double Fish is one of the biggest producers of sporting goods of the country. It is pulling out all stops to transform and upgrade its business model to provide sports wear, marketing service, stadium management service and physical education, etc.
Meanwhile, it is the sole supplier of table tennis balls for the upcoming Paris 2024 Olympic and Paralympic Games. Two of its creative products will make appearance in the games, namely Par40+ balls and serve machines.
Author: Liu Liu
Source: Nanfang Plus
