Guangzhou ranks immediately behind Beijing and Shanghai when it comes to competitiveness within the convention and exhibition industry in China.
That third place ranking was announced by the China Convention/Exhibition/Event Society when it recently released its Competitiveness Index for 2016.
The city’s high ranking was attributed to its geographical advantage, convenient transportation network, strong industrial and trade foundation and international business environment. Guangzhou held 538 exhibitions in 2016, with its exhibition area reaching about 9 million square meters. The city also hosted 1,852 international and regional conventions with a scale of more than 100 attendees. The most famous one - the China Import and Export Fair (Canton Fair) - is now in its sixth decade.
Well-known brand show exhibitions are becoming the mainstay of Guangzhou's convention and exhibition business. Among the brand shows held, 16 occupied more than 100,000 square meters at their shows, and another 50 covered 20,000 square meters. The city holds two such exhibitions that are the biggest of their kind in the world and one that is the largest in Asia. Also, international meetings like the 2016 Second G20 Sherpa Meeting, the Seventh Round of China - GCC FTA Negotiations and China Business Roundtable 2016 all took place in Guangzhou.
Besides, the Fortune Global Forum in 2017, the World Route Development Forum in 2018 and World Ports Conference in 2019 are scheduled to be held in Guangzhou.
Chen Jie, director of the Guangzhou Municipal Commission of Commerce, announced that Guangzhou’s convention and exhibition industry has surpassed world-class convention and exhibition center cities like Hanover and Frankfurt in Germany as well as Milan in Italy in terms of exhibition scale and facilities. Guangzhou’s Pazhou pavilion complex is the largest in China.
“During the 13th Five-Year Plan period, Guangzhou will strive to enhance exchanges with national business associations, international exhibition organizations and transnational companies,” Chen said. The goal, he explained, is “to attract convention and exhibition corporations well-known at home and abroad to set up regional headquarters in Guangzhou and meanwhile introduce their major exhibition projects to Guangzhou.”
(By Chris Wang, Louis Berney)