The Perfect (China) Co., Ltd, a firm focusing on herbal health, kitchenware and personal care products, will hold its annual overseas seminar in Adelaide, Australia, this year. Some 3,000 top sales representatives from the company will visit Adelaide in two batches by the end of June 2017. This year marks the fourth time Perfect China has chosen Australia for its overseas seminar, giving delegates the chance to experience Australia’s wildlife, landscapes, and welcoming residents. It’s also the first time Adelaide will host a business event with more than 1,000 participants, according to Perfect China.
"The Perfect China decision to choose Adelaide is a great win for our business events industry and demonstrates the appeal of our destination in one of our most important tourism markets,” said Damien Kitto, CEO of the Adelaide Convention Bureau.
Securing the event for Australia will reap significant tourism benefits from Australia’s largest international source market, according to the country’s tourism officials.
“Adelaide has a world class offering, with the capability to host a program that will inspire Perfect China delegates,” Kitto said. “We’re confident our beachside city will deliver an unforgettable event.”
Ruby Yue, general sales manager for Perfect China, praised the attentiveness of the Adelaide Convention Bureau, Tourism Australia and the South Australian Tourism Commission.”
“Designed to enhance cross cultural understanding of our delegates, I am confident that the annual seminar in Adelaide will offer a great opportunity for them to learn and communicate,” she said.
(By Joanna You, Louis Berney)