Turkish Airlines, the official airline partner of Warner Bros. Pictures’ highly anticipated action adventure Batman vs Superman: Dawn of Justice, sponsored the film’s world premiere in New York City. The movie has also been screened in Guangzhou last Friday.
The premiere is part of a larger partnership with Warner Bros. Pictures that was announced in January 2016. The movie experience is extended to fans inflight through an exclusive 777 Turkish Airlines wrapped in Batman v Superman: Dawn of Justice imagery, limited-edition Turkish Airlines Batman v Superman themed amenity kits, a Time Out travel guide for the airline’s newest “destinations” Gotham City and Metropolis, inflight menu items and a special edition frequent flyer Miles & Smiles card.
In the film, Turkish Airlines is featured within a pivotal scene aboard a Boeing 777 airplane. Additionally, two of the film’s stars, Ben Affleck, who plays Batman, and Jesse Eisenberg, who plays global magnate Lex Luthor, took part in a special advertisement announcing Turkish Airlines’ newest “destinations”– Gotham City and Metropolis.