Guangzhou government has set the city’s total retail sales of consumer goods at 1,150 billion yuan by 2020, and will upgrade the city’s shopping areas to make Guangzhou “a world class shopping city,” according to the municipal government’s 13th five-year plan of commercial development released recently.
Retail sales of consumer goods in Guangzhou in 2015 was 799 billion yuan. The 2020 target will mean 43 percent growth if reached.
According to the plan, the government proposes to attract top international retailers and flagship stores of renowned brands from home and abroad and will promote the sale of trendy consumer goods. In doing so, the city wants to be known for being home to renowned brands and one of the world’s stepping off points for trends in fashion.
Supporting local fashion brands is one focus of the plan. The document highlights promoting the sale of local fashion goods and fostering development of fashion and other creative industries. To push local brands, the plan urges the development of design industries and the design, display and promotion of fashion.
To strengthen Guangzhou’s image as a modern business capital, the government will upgrade infrastructure in downtown Tianhe district. Pedestrian bridges linking shopping malls; an electronic guiding system showing parking vacancies; and free public Wi-Fi are all cited. The area expects to introduce more premium international retail chains as well as international luxury and fast-fashion brands.
Beijing Lu pedestrian shopping street will also be renovated to show Guangzhou as a millennium business capital. The government will promote the time-honored brands of Guangzhou by extending a section of Beijing Lu housing the stores for these brands, and will encourage the brand owners to open museums and traditional creative workshops in their stores. More promotional events for these brands are also expected to be held at Beijing Lu. Like Tianhe district development plans, the shopping street will also be equipped with free public Wi-Fi.
Air travelers passing through Guangzhou have not been overlooked in this plan. Officials will encourage international travelers with longer layovers to shop in the city by offering the convenience of tax reimbursement, adding more tax-free shops and strengthening shopping and travel promotion to international transfer passengers.