Guangzhou is planning to convert itself from an ancient trade center into an e-commerce trade center by carrying out policies to accelerate the public service development platform for e-commerce and breed top e-commerce industries, according to the Guangzhou Municipal Commission of Commerce.
As a designated cross-border comprehensive e-commerce pilot zone, Guangzhou leads the country in total import-export value for cross-border e-commerce. In 2016, the total import-export value for cross-border e-commerce in Guangzhou reached 14.68 billion yuan, an annual growth rate of 120 percent. That volume accounts for 29.4 percent of cross-border e-commerce in China and 64 percent in the province. Cross-border e-commerce export in Guangzhou accounts for 36.3 percent of the country’s total, while its import accounts for 23.1 percent. Both figures rank first in the nation.
So, what advantages does Guangzhou embrace that might enable it to achieve such a goal? The nation’s largest broadband capacity for international information exchanges
As a national center city, Guangzhou is a communications and Internet exchange hub and serves as an international information port, seaport, air nexus and rail terminal. With broadband exports of more than 2,000 GB/s, Guangzhou represents the largest broadband export center on the Chinese mainland, with an international circuit that can directly connect with 70 countries or regions. Leading Internet industries
More than 3,000 Internet industries are headquartered in Guangzhou, with eight of them ranking among the top 100 in China. As of 2016, 1,800 e-commerce service firms have located in Guangzhou, creating more than 100,000 jobs, the second highest in China. As a result, the boom in online shopping has given birth to various e-commerce transaction platforms, such as vip.com and Mora. A world-class e-commerce headquarters
The Pazhou Internet Industries Agglomeration Zone, according to city officials, will be developed into a world-class e-commerce headquarters. E-commerce giants like Alibaba, Tencent and vip.com already have established e-commerce operations at the headquarters. In the meantime, Nansha district is building a transshipment center for e-commerce in its bonded port area, where large-scale e-commerce platforms like jd.com, suning.com and vip.com have located. 500 million yuan annual government financing for e-commerce
The Guangzhou government announced in 2013 that it will provide 500 million yuan annually over years to support the development of 100 industries in 11 clustered areas, thus pushing forward the development of e-commerce. In addition, the city’s bureau of finance has offered 33.2 million yuan to help build the public service platform for cross-border e-commerce.
(By John Wood, Louis Berney)