To enhance the cultural atmosphere around Tinho Town, a cluster of shopping centers in Tianhe District, large sculptures have been erected in four of the area’s shopping malls - Teemall, Grand View Mall, Onelink Walk and EGO Digital Plaza.
The sculptures represent the most recent effort by government and business officials to boost the city's most prominent shopping district.
Tinho Town is Guangzhou’s largest and busiest shopping hub, covering about 4.5 square kilometers. Besides the four major malls, tens of thousands of small shops selling goods of varying price are located along Tianhe Road and in underground passageways. People of both high and low income will find much to offer when shopping there.
The Ministry of Commerce has designated Tinho Town as worthy of national promotion because it has created a new business mode. Shoppers now are able to enjoy impressive sculptures, 3D projection laser shows, symphony concerts and a digital library.
With the promotion of Tinho Town and its number and variety of retail offerings, business in the area has increased despite competition from the rapid growth of online shopping. Sales volume (retail and whole) reached 890 billion yuan in 2015, and retail sales of consumer goods alone was 54 billion yuan, an annual growth of 15 percent. The average daily flow of people in Tinho Town has reached 1.5 million.
Tinho Town targets annual sales of trillions of yuan by 2020, according to government officials. They say Tinho Town is determined to become the most important tourist attraction for foreign visitors to Guangzhou.
Tianhe government has invested over 100 million yuan in upgrading public facilities in Tinho Town, including the paving of pavements, landscaping of squares, environmental sanitation and public art display.
(By Annie Lee, Louis Berney)