Some 500 participants representing almost 400 animation, advertising and real economy enterprises came to Guangzhou over last weekend to attend the 2016 China Cartoon Character Marketing Summit that was held at the Luogang convention center. Representatives came to explore the integration of cartoons and the real economy.
Many participating enterprises displayed cartoon-related works. Of 614 presented, 60 were chosen as the best and were shown to the audience.
Original Chinese cartoon images, such as GG Bond(a cute pig), Pleasant Goat and Blue Cat, are spreading and becoming well known, displacing foreign cartoon images,such as Mickey Mouse, Snoopy and Teddy Bear from foreign countries. Monk XianEr, another original Chinese cartoon image, is famous for its cute appearance and meaningful utterances, and is used to promote the traditional culture of Buddhism. Cartoon characters are attracting more and more advertising media as China regulates celebrities’ advertising , according to Yang Hongfeng, executive vice president of the China Advertising Association. He hopes that the summit will help boost the integrated development of cartoons and the advertising sector.
Experts estimate that the industrial scale of cartoon image marketing will hit 100 billion yuan in the future, and the potential of this industry is huge.
This summit was co-organized by the Animation Comic Game China Group and the China Advertising Association and was host by Guangdong Guangzhou Daily Media Co., Ltd. The summit lasted two days, during which forums and activities were held on topics like cultural and sports tourism, the service industry, and a matchmaking meeting for animation brand innovative marketing.
As the host of this summit, Guangdong Guangzhou Daily Media Co., Ltd intends to take advantage of this opportunity to explore the cartoon industry. Having ushered in a new era of transformation and upgrading, it is committed to serving as a platform to promote the melding of the cartoon industry and the economy, according to Gu Jianqing, the president of the press group.