Since the Canton Fair was established in 1957 it has served as a platform enabling self-brand and small and medium firms the opportunity to expand into the international market. Private companies made their first appearance at the trade show during the 85th biennial fair in 1999.
At the 118th fair last year, the number of exhibitors whose yearly export value was below million (US) (about 100.95 million yuan) was 17,720, accounting for 82.9 percent of total exhibitors. Small and medium companies continue to account for the majority of participants.
The fair promotes products made in China that then travel around the globe. Zhejiang Feiyue Group first participated in the 99th event in 2006, bringing the company many international clients. Now Feiyue Group has five booths and a 45-square meter exhibit area. “The Canton Fair inspires my confidence to exploit the overseas market,” Qiu Jibao, the president of Feiyue Group, said. “It is the fair that helps my company to go to the world.”
Fair officials help to guide small and medium companies’ transformation and upgrading. A “smart Canton Fair” service, organized by fair officials, helps push those firms to adapt to the internet era. This helps those companies pay attention to both online and offline advertising and trade discussion.
Exposition officials furthermore launched three measures to push small firms’ transformation. First, the event holds various seminars, including an industry summit and on topic like international market, design and innovation, brand marketing and technology research. Second, the officials set up a product design and trade promotion center to introduce foreign good design resources to domestic productions. Finally, the fair organizes design competitions to motivate designers’ creativity.
(By Carina Zheng, Louis Berney)