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Australia's Ayers Rock Resort Presents Indigenous Elements
Clean, fresh and with a modern Indigenous element, the Ayers Rock Resort has a whole new look with the creation of a new contemporary brand to compliment the transformation that has taken place at the heart of Australia's Red Centre.

Updated:1352800146Source:Lifeofguangzhou.com

Clean, fresh and with a modern Indigenous element, the Ayers Rock Resort has a whole new look with the creation of a new contemporary brand to compliment the transformation that has taken place at the heart of Australia's Red Centre, over the last year.

"It was important for the new brand to reflect Ayers Rock Resort as it is now, with a refreshed hotel, new dining options and tours and, most importantly, with a strong Indigenous involvement," said Voyages Indigenous Tourism Executive General Manager Sales and Marketing Ray Stone.

"With the completion of the million refurbishment of our premium Sails in the Desert hotel and new conference centre it is a perfect time to create a brand that reflects the true nature of the Resort, one that reinforces our brand values and underpins the key messages of the Resort," said Mr Stone.

Created by brand agency Re, part of M & C Saatchi, new logos have been created for each hotel featuring individual artworks by Anangu artists. Each artwork reflects the character of the particular hotel while also creating a distinctive look for each brand. A new logo and tagline has also been created for the Resort as a whole that anchors the family of brands. The tagline, 'Touch the Silence', works with the new design to invite guests to experience the unfathomable beauty, timelessness and mystery of the destination.

The logo for the premium Sails in the Desert lends its design from a painting by Ronnie Allen, a senior Pitjantjatjara man from the nearby Kaltukatjara or Docker River community, and is a representation of the iconic sails of the hotel. The painting is of a rock hole near Kunpula outstation known as Ngalyi and this location is known to the Anangu people for being rich in parka-parka, nganytja or mistletoe berries.



The new logo for the Desert Gardens Hotel uses elements of a painting by Louisa Langaliki Lewis from the Anangu Lands in remote north-west of South Australia. The colours and designs represent the country, mimicked in the Red Centre gardens of this hotel.



An artwork by local artist Rene Kulitja from the nearby Mutitjulu community inspired the logo design for the Emu Walk Apartments. The logo mark symbolizes a footprint of a mother and child Emu, the artwork itself is a representation of the story of the Seven Sisters.



The Outback Pioneer and Lodge's logo plays on the jovial nature of the property. Spectacular and ancient landforms, images of the bush, and vibrant colours are interpreted through pattern and colour in the beautiful dot painting by Delma Forbes from Watinuma Community on the APY Lands and the logo mark shows a traveller in this outback setting.



A painting by Maria Stanley, an artist of the Anangu Lands in the remote north-west of South Australia, used in the logo for the Ayers Rock Campground depicts a story of deep significance to women. It tells of two women travelling north and their experiences along the way. The concentric circles represent the significant sites in their travels.



Voyages Indigenous Tourism has brought about its other two products related to indigenous tourism. The Mossman Gorge Centre, which is located at the top of Mossman Gorge 77 Kms north of Cairns. The Centre operates a number of eco shuttles every 10 minutes from the Centre into the gorge. The eco shuttles represent a substantial investment and will eliminate the traffic and pollution issues that were emerging and will allow visitors a greater enjoyment of the serene atmosphere of the rainforest.



A "must do" for every visitor to Mossman Gorge are the Indigenous guided Dreamtime Walks, conducted by the traditional owners of the Gorge, the Kuku Yalanji people. The walk takes you on a journey along private, easy graded tracks, visiting special places and culturally significant sites.

Another one Home Valley Station, located in the magnificent and ancient land of the East Kimberley region of Western Australia, is an unique working cattle station, which offers guests an opportunity to experience this unique part of Australia with a range of accommodation options to suit all travel styles and budgets. Home Valley Station is also the shooting place for the popular film "Australia" acted by Nicole Kidman.

Editor:Jessie Huang
 
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