Guangzhou has made tremendous achievement since the tenth-five-year plan, with sound infrastructure facilities, burgeoning pillar industries and brand-new city appearance. Guangzhou, this oasis on the Tropic of Cancer is shining full of charming dynamism. With the aim of fully presenting the desirable investment environment, unique business advantage and ample development opportunities of the city, according to the leaders from the municipal government, a series of activities named The Package Promotion Year of Guangzhou Economic Development and Investment Environment, 2006 will be carried out this year, co-organized by Bureau of Foreign Trade and Economic Cooperation of Guangzhou Municipality (BOFTEC), Foreign Affairs Office of Guangzhou Municipal Government, The Government News Office of Guangzhou Municipality, subordinate governments and economic and trade departments of districts (county-level cities), Guangzhou Administration and Service Center for Foreign Investors, China Council for the Promotion of International Trade Guangzhou Branch, Guangzhou Municipal Board for International Investment and Guangzhou Association of Enterprises with Foreign Investment. The main contents will be introduced hereunder.
A project called Ten-Hundred-Thousand Package Promotion Project will be launched, with focus on the promotion on trade and economy. Here, Ten refers as ten key industries to be further promoted, with emphasis on such sectors as automobile and components manufacturing, petrochemicals, electronics and communication equipments manufacturing, software, modern biological and pharmaceuticals, finance, logistics , creative industry, exhibition, trade and commerce tourism. Hundred refers as one Hundred business promotion activities at home and abroad (including of various comprehensive promotion conferences and specialized seminars), out of which, 40 are organized by BOFTEC, 40 are co-organized by subordinate governments of districts(county-level cities) and BOFTEC, 20 are organize by Guangzhou Administration and Service Center for Foreign Investors, China Council for the Promotion of International Trade Guangzhou Branch, and other departments concerned and sponsored by BOFTEC. Thousand refers as one thousand foreign funded projects to be completed. Ten-Hundred-Thousand Project will be the main target of foreign investment promotion this year.
To fulfill the task assigned by the above-said project, great many activities will be launched through the year, composed of outbound and inbound promotion, large-scale comprehensive promotion and specialized industry promotion. Foreign business will have more information about Guangzhou, the ideal place for business and living, by various promotion activities.
Europe, America, Japan, Korea, Hong Kong and Taiwan are the target markets of outbound promotion. Large-scale promotion conferences, for example, tour promotion of automobile and component industry in Nagoya, Yokohama, Tokyo of Japan, software promotion in India, new and high-tech industry promotion in Europe, biological and pharmaceutical industry promotion in Chicago of USA, modern service industry promotion in Hong Kong, Macau and Tokyo of Japan, Airport logistics promotion in South East Asia integrated with FedEx project, automobile and component promotion in South Korea integrated with Hyundai project, and other promotion concerned.
Inbound promotion includes series activities during Gothenburg III visiting Guangzhou, e.g. Guangzhou of Multinational Corporations, Guangzhou of International Media, etc., fully presenting a Dynamic Guangzhou, a Cultural Guangzhou, an Eco-friendly Guangzhou and a Harmonious Guangzhou. Matching-making talks with global procurers will be held during Canton Fair, encouraging multinational corporations to set up local global or regional purchasing center in Guangzhou. Enterprises participating in our overseas promotions last year will be invited to visit Guangzhou, e.g. biological and pharmaceutical enterprises in Europe and America, optolectronic, software, automobile and components enterprises in Japan and modern service enterprises in Hong Kong and Macau. In addition, we will organize promotion conferences and forums in Guangzhou specialized in airport and logistics, automobile and component, etc. and the related business opportunities, expecting the participation of multinational decision-makers and international industrial celebrities.
Series characteristic promotions will be kicked off, presenting the exclusive advantages of 10 districts and 2 county-level cities.10 districts and 2 county-level cities after new administrative division planning will be the host in the Package Promotion Tear of Guangzhou Economic Development and Investment Environment, 2006. BOFTEC will guide the districts and county-level cities to carry out series characteristic promotions. For example, to help Luogang District and Nansha District organize promotion conference on automobile and new high-technological industry in Japan and Europe, to help Huangpu District and the county-level Zengcheng City visit corresponding automobile industries in Japan and South Korea, to assist Huadu District and Panyu District to promote jewelry industry in France and Italy, to assist Huangpu District to promote comic industry base and develop toy industry, e.g. China (Guangzhou ) International Forum on Going Global Strategy for Toy Enterprises 2006 will be held tomorrow in Huangpu District, to help the county-level Conghua City promote modern agriculture and spring resort in Taiwan, to organize Tianhe District and Yuexiu District to promote modern service industry in Hong Kong and Macau, to organize Liwan District, Haizhu District to develop creative industry in Japan and the UK, and so on.
Apart from that, BOFTEC will bridge between foreign chamber of commerce and multinational corporations and district and county-level cities. For example, we will help organize Global Fortune 500 to visit Nansha District, promoting harbor-related industries, organize foreign financial businesses to visit Yuexiu District and Tianhe District, promoting financial industry, organize foreign creative businesses to visit Liwan District, Huangpu District, Tianhe District and Haizhu District, to organize foreign businessmen to visit the county-level Conghua City and Baiyun District during Lai-chi Festival, promoting modern agriculture, and so on.
All-round promotion network will be set up, presenting the brand-new appearance of Guangzhou.
We will set up an all-round promotion network to conduct a series of promotion activities on investment and business environment of Guangzhou, attracting more and more businessmen, multinational corporations and headquarters to Guangzhou.
Promotion via TV
We will cooperate with CCTV4 and English channel of Guangzhou TV Station, the first English local TV station in China, to report the development status and hot spots of investment of Guangzhou. In appropriate time, we will invite leaders of the municipal government and foreign department concerned to be interviewed, jointly promote the investment environment by means of journalists interview and experts discussion. Meanwhile, we will continue to promote the VCD, Guangzhou, A Dynamic City, in the TV station of Japan, South Korea, Poland and India, and exchange our TV programs. In addition, we will seek cooperation with CNN in USA, reporting the global audience the updated development of Guangzhou.
Promotion via Newspapers
We will open the special column named Invest Guangzhou, Foreign Trade and Economic Development of Guangzhou, Guangzhou of Multinational Corporations, etc. in some influential newspapers and magazines, such as People's Daily (Overseas Edition), China Daily, Guangzhou Daily (Overseas Edition), Guangzhou Morning Post, etc. to report the updated economic development status. Meanwhile, we will strengthen the communication with foreign and domestic magazines like FT, Fortune etc. inviting journalists to visit Guangzhou.
Promotion via Internet
We will establish a close cooperative relationship via websites with foreign consulate generals in Guangzhou in terms of relevant information, and establish further relationship with Chinese embassy and consulates in foreign countries and foreign intermediary agencies, publishing trade and economic information on their website. In addition, we will seek cooperation with English channel of Dayoo website, Guangzhou Morning Post, English website of China Daily and website of People's Daily, promoting the updated information of Guangzhou trade and economic development , help subordinate districts and county-level cities to report their news via website of BOFTEC, and link the district English websites.
Promotion via Internet Flights
Based on the cooperation with international airline company, such as Southern Airline, Airfrance, NH, we will continue to seek cooperation with Lufthansa, Finnair and other international airline companies, promoting the book, Guangzhou, the Oasis on the Tropic of Cancer. Meanwhile, we cooperate with NH from Japan, assign foreign media to make a video about Guangzhou, which will be played on their international flights.
The series activities of Promotion Year of Guangzhou Economic Development, 2006 will be oriented by then industries, integrated with resources in foreign economy and trade, foreign affairs and foreign promotion. The Promotion Year will be carried out with integration of large-scale promotion conferences, characteristic promotions in districts and county-level cities, foreign and domestic promotion, overall appearance promotion and individual industry promotion. It will fully present the competitive power of Guangzhou as an international metropolis, strengthen the international fame as an open city, win more international resources and larger development space for the economic and social trans-pattern of Guangzhou.
Facilitate Guangzhou's Dynamics to Promote All-round Development