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Friday,November 17,2017
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Logos of Guangzhou Asian Games Feature "China-Design" Essence

Updated Beijing Time

Source: Xinhua

Nominators of Asian Games and Asian Para Games Logo Design were awarded by the Guangzhou Asian Games Committee at the Guangzhou Asian Games Function on Thursday afternoon.

During the Award Ceremony, Gu Shiyang, assistant general secretary of the Guangzhou Asian Games told the press that the logos, emblem and mascots of both the Guangzhou Asian Games and the Guangzhou Asian Para Games reflect Guangzhou essence and feature Lingnan Culture.

Gu Shiyang, assistant general secretary of the Guangzhou Asian Games, said, "The image system of the Guangzhou Asian Games is one of its kinds in the Asian Games history, which has won the acknowledgements and applauses from both the International Asian Games Council and the Olympic Games Committees of state and regional level."

Professor Zhao Jian, head of the Guangzhou Asian Games Overall Image Design Group, said that all the designs of the Guangzhou Asian Games logos are very special and that the concept of the fire figures of the Sports Logo is borrowed from the Guangzhou Asian Games Emblem.

Zhao said, "This time, we use the shape of fire instead of dot to stand for the head of the sports figures. Such is called 'Guangdong-made Product' as it is a brand new try in Sports Games Logo Design."

He said that the fire figures decide that the upcoming Asian Games are different from the last Olympic Games and the Universiade, which break the conventionally visional concept and further reflect "China-Design" Essence.


[More Guangzhou News]

Editor: Chen Minjie

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