Guangzhou Honda Released Self-owned Brand

Source: People's Daily Online

April 20th was the opening day of the 10th Beijing International Auto Show. Guangzhou Honda Automobile Co., Ltd. released their self-owned brand "Li Nian" and brand logo; and displayed their first concept car. This is the first self-owned brand launched by a Chinese automobile joint venture.

Fu Shouyi, executive vice president of Guangzhou Honda said that "Li Nian" will become a world-class brand and oriented towards Chinese values to provide customers with the products and services beyond their expectation. According to the plan, in 2010, the Guangzhou Honda "Li Nian" brand car will be officially put into production.

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Editor: Jessie Hwang