AaaHaa Media Partners with Cellon to Offer China-wide EPG Search on Motorola Handsets

Source: BusinessWire

GUANGZHOU, China, BUSINESS WIRE -- AaaHaa Media Ltd. (www.aaahaa.com.cn) announced today that its entertainment data service has been selected by Cellon for deployment nationwide in China. The WAP-based mobile services will be launched on Motorola handsets in August, after completing successful testing in limited market areas. Mobile users will be able to use the electronic program guide ("EPG") look-up service via monthly subscriptions or on a pay-per-search basis. Transaction management and billing data services will be supported by the Cellon back-end services platform. The service roadmap includes program notification services for fans of specific types of programming as well as content delivery to mobile devices.

The AaaHaa EPG data platform aggregates listings information for more than 400,000 movies and TV episodes and covers the top 50 urban areas in China. AaaHaa pre-formatted, pre-coded 14-day forward-looking data is updated daily and is also available on the Internet at www.aaahaaTV.com, China's leading TV search website.

"AaaHaa Media offers unique entertainment data services," said Jason Sun, CEO of Cellon. "Their depth of data, broad coverage, and ability to format a daily datafeed exactly to our specifications make them a natural partner for us."
 
"We are pleased to partner with Cellon in the mobile digital media market," said Robert Wu, president and COO of AaaHaa Media. "Cellon has an outstanding mobile services platform, and they are ahead of the pack bringing new media services to China's mobile market. With this WAP launch, both partners will be well-positioned for rapid growth of digital media as the 3G market opens," Mr. Wu noted.

About AaaHaa Media Ltd.

AaaHaa Media Ltd. is China's leading entertainment data and services platform company. AaaHaa offers service operators and online websites the capability to enhance their offering with TV, movies, sports and other entertainment data feeds updated daily. Covering more than 400,000 movies and TV episodes, more than 50 urban areas, and deployed via internet and cell phone services, AaaHaa offers the largest coverage in the industry. The Company's consumer website, www.aaahaaTV.com, is China's leading TV search internet site.

AaaHaa Media is a privately funded company located in Guangzhou, China. More information can be found at the corporate website, www.aaahaa.com.cn.

About Cellon

Cellon International is a leading provider of end-to-end design and systems integration services for the wireless handset industry. Cellon provides complete platform and fully outsourced solutions for handset OEMs and retailers worldwide, delivering global service through the efforts of more than 600 employees. In addition, Cellon has established strategic relationships with leading technology players and third-party software developers. Over 25 million wireless handsets based on Cellon's designs have been shipped to date. More information can be found at www.cellon.com.

Contacts:
AaaHaa Media Ltd. Lily Chen,
510-843-0645 lily.chen@aaahaa.com

Editor: Shanna Chu