Bonluxe, Hand Made Lingerie from Japan

There is a saying that “Your Beauty Quotient is supposed to be twice your Intelligence Quotient.” I’m not sure whether that is correct but suitable and comfortable underwear is just like a second skin for women. The most important point is, it really adds glamour to a lady’s “Beauty Quotient,” a kind of beauty that penetrates from inside to out. 

Unique Guangzhou Shop

Bonluxe Lingerie is located in World Trade Tower, and is the first shop of its brand in mainland China. It is also the only shop in Guangzhou. Although just one piece of lingerie cost over RMB 1000 yuan or above, the shop which has been opened for nearly five years, has developed thousands of members just in Guangzhou.

A hand made Japanese lingerie brand, Bonluxe has eight shops in HK and one shop in Shenzhen. It will open new shops in other cities in mainland China, like Beijing and Shanghai in the near future.

One piece lingerie made by one Japanese Lady

According to consultant Ms. Donna Cheung, all Bonluxe lingerie are hand made in Japan. The procedure is so strict that only one Japanese girl is responsible for only one piece of lingerie. If the bra has an error that is more than 3cm, the girl has to redo it from scratch.

Apis Silk Protein cloth is used in the lingerie to help find your body’s Golden Proportion.

The ideal Waist-Bust Ratio and Waist-Hip Ratio are also 1：1.33.

Selling service, not just a product 

All consultants in the shop must be trained for half a year to become junior consultant. The senior ones have to be trained for one year or more.

Consultants will make calorie analysis and body shape analysis for the consumers.

Valued at RMB two million yuan, a body analysis machine imported from Japan is already set up in the HK headquarters. All the members, including members in mainland China, can go and check their body shapes.

The brand also regards after-sales service as an important part. Three days after you buy lingerie, the consultant will call and ask if there are problems when wearing it. One month later, the follow-up service is continues.

Besides the one to one Q & A service after purchasing, Bonluxe often arranges courses to share knowledge about body shaping with consumers. 

Add: F4 World Trade Tower, Huanshi Donglu, Guangzhou
广州环市东路371号世贸大厦4楼
Tel：（020）8762 2623

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(By Shanna Chu, Kimberly Barteau)

Source: www.lifeofguangzhou.com

Editor: Shanna Chu