Thursday,November 20,2008
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Vivienne Tam

谭燕玉

Updated Beijing Time

website: viviennetam.com

Born in Canton, China, Vivienne Tam moved to Hong Kong when she was three years old. Her bi-cultural upbringing in the then British colony was the first stage in the development of her signature East-meets-West style.

Vivienne Tam has built a presence in fashions that are appealing to all ages, ethnicities, and income levels. She has earned the reputation for offering a stylish and high-quality product while at the same time inviting the consumer to experience the inspiration behind it. A longstanding dedication to innovation and exotic imagery, Vivienne Tam is truly one of the world's most passionate and symbolic designers in fashion today.

After graduating from Hong Kong Polytechnic University, Vivienne Tam moved to New York where she thrived on the excitement and energy of the fashion world. New York became a home for her and a continuing source of stimulation for her designs.

In 1994, Vivienne Tam launched her signature collection of Eastern inspired clothing with a modern edge on the New York runways. In 1995, she introduced the influential collection that triumphantly crossed over from the fashion world into the art world. Then in 1997 Vivienne Tam launched the venerable Buddha collection. The public and celebrities around the world quickly embraced both collections. Some of the images became so popular that scores of designers even adopted the look into their designs. Pieces of the collections were ultimately incorporated into the permanent archives of the Andy Warhol Museum in Pittsburgh, The Museum of FIT and the Metropolitan Museum of Art in New York, and the Victoria and Albert Museum in London.

In an era where the fashion industry is populated by numerous names and emerging new talents, Vivienne Tam has shown that she can consistently appeal to everyone from high-society to urban to teens, offering them fresh collections every season. She is poised to become the next multi-tasking, multi-successful designer and businesswoman.

 
    
Chinese cheong-sam designed by Vivienne Tam



Tam’s personal style and East-meets-West aesthetic not only garnered rave runway reviews but also earned her a spot in People’s 1995 “Most Beautiful People” issue. She continued to push “China chic” with an eponymously titled book that took her to Shanghai and Beijing to interview locals about what defines Sino style.


 

Vivienne Tam pushes Sino style by her book “China chic”《中国风》.

Where to buy in China:
Shanghai: Three On the Bund外滩三号 ;  Shanghai New World 上海新天地 ;
Hong Kong: The Peninsula九龙半岛酒店

Source: www.infomat.com

Editor: Shanna Chu

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