Jimmy Choo: I am a Shoe Artist
A large number of women, if immersed in the world of design and fashion, are fans of Jimmy Choo. Whether fascinated by him since Sex and the City made his name popular to the mass or in admiration for a shoe making who could inspire Princess Diana, everyone has a reason to follow Jimmy Choo's career.
Invited to Guangzhou for the opening of 'Warp Factor' 09, a textiles exhibition organized by the London College of Art and Design, Jimmy Choo gave an exclusive interview to journalists from Guangzhou where he explained to us what motivates him today.
The British national of Malaysian, Hakka descent started making shoes very humbly at eleven years old. Today internationally successful, he still insists a shoe's first quality should be its comfort. In Jimmy's mind, high heels shouldn't exceed 4 inches. "That number takes into account the body's own limitations."
Jimmy Choo currently focuses a lot of time and energy on educating and training young talents. "A 1,400 pound scholarship named after me is granted to students learning art in university. In the future, I hope to establish a college for promising talents. I have enough money and my brand "Jimmy Choo Couture," I would like to share more with students and devote myself to education."
Jimmy prefers being considered a shoe artist than a shoemaker. "Beautifully looking shoes are not always the most comfy ones. Thanks to my experience as a child, I am acquainted with the whole process from design, modeling to manufacturing. Experience is very critical to a shoe artist – every foot has a different shape – technicians can determine the size of each part of a shoe just by looking."
(By Jessie Hwang, David Keyton)