New Audience New Approaches - Audience Development Seminar

The British Council Audience Development Seminar in Guangzhou on 20th November aims to support the development of South China’s arts/culture organisations on audience development, and to equip the local cultural leaders with the skills to build up new audiences and work effectively internationally.

David Anderson, the Director of Learning and Interpretation of Victoria and Albert Museum, and Francesca Hegyi, the Senior Cultural Adviser of Culture, Ceremonies and Education at the London Organising Committee for the Olympic Games, are invited to share their experience in audience development. The seminar will look at innovative approaches to build audiences; the opportunities and challenges arts organisations face in developing new audiences; and creative ideas on how we can generate future audiences.

Theme: New Audience New Approaches – Audience Development Seminar
Date: Friday, 20th November, 2009
Time: 2:00 pm – 5:00 pm
Venue: Multifunction room, Guangdong Museum of Arts, No.38, Yanyu Road, Ersha Island, Guangzhou.

UK Speakers:

David Anderson, Director of Learning and Interpretation, Victoria and Albert Museum

Francesca Hegyi, Senior Cultural Adviser, Culture, Ceremonies and Education at LOCOG (the London Organising Committee for the Olympic Games)

Topic outline:

Audience development experiences and strategies sharing for arts organisations, especially for visual arts organisations-by David Anderson

Audience development strategies and case studies of Cultural Olympiad and ideas on generating new audiences for the Asian Games- by Francesca Hegyi

Registrations please send e-mails to Arts.project@britishcouncil.org.cn before 13th November.

Contact person: Miss Zeng
Contact number: +8620 85103064

UK speakers' profiles:

DAVID ANDERSON
Director of Learning and Interpretation, Victoria and Albert Museum

David Anderson was born in Belfast and studied Irish history at Edinburgh University. After working as a history teacher in a state school, he became Education Officer at the Royal Pavilion Art Gallery and Museum, Brighton (1979) then Head of Education at the National Maritime Museum in Greenwich (1985).He joined the Victoria & Albert Museum as Head of Education in 1990. As Director of Learning and Interpretation at the V&A he is now manager of the V&A's learning services, community programmes, and audience research and gallery interpretation; he also has responsibility for cultural policy, diversity and external partnerships.

His publications include A Common Wealth, a report for the Government on the development of museums and learning in the United Kingdom (1997, second edition 1999) and (as co-author) A Netful of Jewels, a review of the potential for digital learning through museums for the UK Conference of National Museum Directors (1999). Other publications include Museums, Key workers and Lifelong Learning (2001) and New Lamps for Old (2005), as well as many book chapters, articles and conference papers such as "The Listening Museum" in the NMDC/IPPR publication Learning to Live (2009).

From 2003 to 2008, as co-Chair of the Exhibition Road Cultural Group, David Anderson shaped the development of a new organisation dedicated to development of cultural and educational programmes through partnership between 15 major institutions in South Kensington, including three national museums, three universities, the Royal Albert Hall, the Royal Geographical Society and the Ismaili Centre.

FRANCESCA HEGYI
Senior Cultural Adviser, Culture, Ceremonies and Education at LOCOG (the London Organising Committee for the Olympic Games)

Francesca Hegyi is the Senior Cultural Adviser for the London Organising Committee of the Olympic Games and Paralympic Games which she joined in 2005. Her role is to lead the team which develops ensures the delivery of the cultural programme accompanying the London 2012 Games - Cultural Olympiad - which was launched in September 2008, working alongside major cultural institutions, regional arts and cultural bodies and community organisations in London and around the UK.

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Source: Cultural and Education Section of the British Consulate-General

Editor: Jessie Hwang