"Curse of Golden Flowers" Will Screen One Week Earlier

Shanghai Youth Daily reports that Zhang Weiping, head of the New Picture Company, confirmed that Zhang Yimou's "Curse of Golden Flowers" will push its screening date in China one week earlier than scheduled to 14th December. 　

Zhang said that the change was made as a result of earnest urging from audiences and cinemas. Also, it will allow the film more time to take in higher box office yields before the end of the year. 　

As a big-budget blockbuster with a stellar cast, the film's screening date will decide the destiny of other relatively small films.

Four other Chinese movies, which planned to screen in December, are considering pushing forward or delaying their screening dates in an effort to avoid competition with "Curse of Golden Flowers" and the resulting box office losses. 　　

Only Andrew Lau and Alan Mak's new film "Confession of Pain" plans to weather the storm--it will begin screening on 8th December with the hope that it will attract bigger audiences. 　　　　

Source: CRIENGLISH.com

Editor: Jessie Hwang