Monday,June 26,2017
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Russian Success Story in Guangzhou

Updated Beijing Time

Although Eugene (Евгений in Russian) is only 29 years old, he already ranks ninth in the list of commercial elites published by the Russian magazine Finans. Surprisingly, he is the only one on the list who made his money abroad, and the place he chose to settle in was Guangzhou, China's manufacturing center.

Eugene's parents were solicitors and both he and his sister majored in law at university. He originally intended to become a lawyer in Russia but his passion for China took him down a very different path. It all started when he was fourteen years old. During the summer holidays he traveled to Heilongjiang Province, an eight hours journey from his home in Khabarovsk. Surprised at how cheap Chinese bicycles were, he bought four bikes that he then resold five times the original price. Seeing so much money, his mother at first suspected him of stealing. This initial trip led to many more and soon this small business was earning him more money than his mother's annual salary.

At sixteen, Eugene had the opportunity to study Chinese for two years at the Northeast Agricultural University in Harbin. Finally in 2004, together with a friend, he started a logistics company in Shenzhen. When his partner decided to leave China in 2006, Eugene moved to Guangzhou to make full use of the city's complete industrial supporting facilities and advantages concerning prices and marketing channels.

Today, his consulting firm has become a bridge between Russian merchants and Chinese markets. With six branches in large Chinese cities such as Guangzhou, Hong Kong and Shanghai, his parents' initial disappointment has given way to a strong feeling of pride.

(By Estella Wang and David Keyton)


Editor: Jessie Huang

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